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Funding awarded to Colne Valley ‘Open for Business’ campaign

Today saw more projects awarded funding as part of the HS2 Community and Business Funds.

The Colne Valley Park CIC has been awarded £72,200 to deliver a promotional campaign to reinforce the message that the Colne Valley is open for business during HS2 construction. Aimed at retaining an estimated 2 million annual visitors and supporting rural businesses, the campaign will focus on:

Informative promotion

The creation of a new Colne Valley Regional Park (CVRP) website will enable information to be easily accessed and updated. Printed promotional materials providing park use information (e.g. circular walks leaflets) will be updated to reflect the disruption to routes from the HS2.

Persuasive promotion

Six editions of a 4-page printed broadsheet will be distributed to key visitor and tourist attractions and businesses. The broadsheet will use clear, contemporary design to promote the areas, attractions and views which are best to visit in each season, taking in to consideration the disruption from HS2.

You can find out more about the ‘Open for Business’ campaign by visiting the Colne Valley Park website here .

The community and business funds are administered and managed by independent community charity, Groundwork UK. For more information on Groundwork and the funds themselves click here.

You can also see an interactive map showing all of the projects awarded funding so far by clicking here .

Introduction to HS2 Community Funds

Posted on 25th January 2019

by HS2 in Hillingdon